Precision Acquisition.
Scalable Growth.
Performance Marketing Manager driving multi-million Euro budgets through rigorous execution. Bridging the gap between Paid Acquisition and Data Science to deliver asymmetric returns.
The Engine
Core acquisition vehicles driving sustainable scale and market dominance.
Search & Native
High-intent harvesting on Google/Bing and high-volume scale via Native Ads (Outbrain / Taboola).
Paid Social
Strategic operations across Meta, TikTok, and LinkedIn, focusing on multivariate creative testing.
Lead Gen Systems
End-to-end CRM automation and intelligent routing infrastructures.
Technical Architecture
Where data science meets performance marketing.
Advanced Tracking
Server-side GTM, Meta CAPI, and bespoke event tracking frameworks to build an architecture of absolute attribution fidelity.
BI & Reporting
Automated Power BI & Looker Studio data pipelines, eliminating manual reporting overhead by 80%.
Python & SQL
30+ custom algorithms handling advanced segmentation and predictive forecasting models.
Pure Incremental Growth Engine
Expanding your reach through 100% generic traffic. No brand bidding, no cannibalization, just high-intent new customers acquired via a multi-channel native and search infrastructure.
ROI
Engine
Academic Foundation
A strong theoretical background driving rigorous practical execution.
Data Science & Marketing
Master’s specialization bridging the gap between statistical analysis and market behavior.
Em-Lyon Business SchoolAgile Management
Advanced delivery methodologies for scaling international technical operations.
McGill UniversityAudit Your Scaling Potential
Analyze your current bottlenecks and unlock incremental, non-branded growth.